This project involved the complete design and development of a custom web application built to streamline cabinet estimating, ordering, and customer workflows. At its core, we developed a custom WordPress plugin to generate real-time estimates, automate pricing logic, and seamlessly push data between systems. The result is a powerful, user-friendly platform that simplifies complex product configurations while maintaining accuracy and scalability.
Brand Identity & Visual System:
Beyond development, we created a full brand kit from the ground up — including logo design, typography, colour palette, brand voice, and visual guidelines — ensuring a cohesive and professional identity across all touchpoints. The website was designed with both UX and conversion strategy in mind, combining clean design with structured customer journeys.
Marketing Strategy & SEO Foundation:
To support long-term growth, we implemented a comprehensive marketing and SEO strategy. This included technical SEO foundations, optimized service pages, targeted keyword integration, performance enhancements, and content structure built for search visibility. The final outcome is not just a website, but a fully branded, conversion-focused digital system built to scale.
