Equipment Capital Corp Case Study
Lacking leads to Consistent Sales in Competitive Finance Market
28% Month-over-Month Traffic Growth
Through a combination of SEO and Google Ads optimization, traffic increased steadily—bringing in higher-quality users ready to convert. M/M traffic has increased 28% with strong page engagement.
Client
Overview
Equipment Capital Corp is a financing company specializing in equipment loans and funding solutions for businesses across Canada. Despite operating in a high-demand industry, their previous marketing efforts failed to generate leads, resulting in stalled growth and wasted ad spend.
43 Top Ranking #1 Keywords
We helped Equipment Capital Corp dominate high-intent search terms in a highly competitive space. This includes core revenue-driving keywords like: equipment financing and equipment loans. These rankings now generate consistent, inbound demand from businesses actively seeking financing solutions.
Immediate ROI: Leads Generated in Month 1
In less than 60 days, Equipment Capital generated over 1 million views across social media, helping drive new bookings.
The focus was simple—consistent content that people actually want to watch.
The Challenge
Prior to partnership, Equipment Capital Corp faced several growth constraints:
Leads
Equipment Capital Corp struggled to generate any consistent inbound leads, despite being in a high-demand financing market.
- Zero qualified leads for over 6 months
- No predictable sales pipeline
- Heavy reliance on manual outreach
- No scalable acquisition strategy
Visibility
The business lacked presence in search for high-intent financing keywords, making it difficult to compete with major lenders.
- Low keyword rankings
- No visibility for equipment financing
- Ineffective SEO strategy
- Underperforming Google Ads campaigns
Strategy
Existing marketing strategy was
greatly inefficient and failed to convert traffic into actual business opportunities.
- Poor Google Ads structure
- Wasted ad spend on low-quality traffic
- No conversion tracking or data insights
- No optimization based on performance
Leads
Equipment Capital Corp struggled to generate any consistent inbound leads, despite being in a high-demand financing market.
- Zero qualified leads for over 6 months
- No predictable sales pipeline
- Heavy reliance on manual outreach
- No scalable acquisition strategy
Visibility
The business lacked presence in search for high-intent financing keywords, making it difficult to compete with major lenders.
- Low keyword rankings
- No visibility for equipment financing
- Ineffective SEO strategy
- Underperforming Google Ads campaigns
Strategy
The existing marketing strategy was greatly inefficient and failed to convert traffic into actual business opportunities.
- Poor Google Ads structure
- Wasted ad spend on low-quality traffic
- No conversion tracking or data insights
- No optimization based on performance
Solution & Strategy
Search Engine Optimization
Executed a targeted SEO campaign focused on high-intent financing keywords, expanding and optimizing landing pages while improving on-page structure to drive ranking growth.
PPC Advertising
Rebuilt Google Ads campaigns around buyer intent, refining keyword targeting, eliminating wasted spend, and improving ad performance to generate qualified leads.
Data Driven Analytics
Implemented advanced tracking and analytics to monitor user behavior, enabling continuous optimization and data-driven decision making.
Website Management
Optimized website structure and messaging to align with search intent, improving user experience and increasing lead conversion.
Search Engine Optimization
Executed a targeted SEO campaign focused on high-intent financing keywords, expanding and optimizing landing pages while improving on-page structure to drive ranking growth.
PPC Advertising
Rebuilt Google Ads campaigns around buyer intent, refining keyword targeting, eliminating wasted spend, and improving ad performance to generate qualified leads.
Data Driven Analytics
Implemented advanced tracking and analytics to monitor user behavior, enabling continuous optimization and data-driven decision making.
Website Management
Optimized website structure and messaging to align with search intent, improving user experience and increasing lead conversion.
Expanding Equipment Capital Corp’s Market Presence
From Invisible to Competitive in Search
By combining SEO and paid acquisition, we positioned Equipment Capital Corp alongside major industry players—capturing demand that was previously out of reach.
Don’t take our word for it
Here’s what our client has to say:
I think it has been about 3 months with the crew at Innovate, however I have known them for a long time, since we are in same office building.
They revamped a lot of things from previous company I was using such as dialling in the targeting from the wide net that was previously cast which just got impressions but no leads. I have more targeted leads and closed more deals in these months than the previous 18 months with other company. The leads have been closed to turn them into customers through typically slower times in my industry.
Increased Revenue with SEO Services
- Equipment Capital Corp now ranks at the top of Google for high-intent, revenue-driving keywords, including “equipment financing” and “equipment loans.” This visibility ensures the business is consistently found by companies actively searching for funding solutions.
- Through strategic SEO execution and keyword expansion, the site now ranks for over 200+ search terms, with a strong presence in top positions—driving a steady flow of qualified traffic ready to convert.
- This growth in search visibility has allowed Equipment Capital Corp to compete with major industry players, turning organic traffic into a consistent and predictable source of inbound leads.
Convert Traffic into Conversion
- A full overhaul of Google Ads campaigns and website structure improved how users interact with the brand. Targeting was refined, messaging aligned with intent, and friction in the lead process was reduced to increase conversions.
- Dedicated landing page improvements and keyword alignment allowed for better targeting of high-value financing clients, improving both user experience and campaign performance across SEO and paid traffic.
- Ongoing optimization and data tracking ensured traffic was not only increasing, but converting efficiently—resulting in consistent monthly leads and sales.