Escape60 Case Study
Scaled to 6-Figure
Traffic in Under 6 Months
183,000
Website Visits
Client
Overview
140 Top Ranking #1 Keywords
Over 1,000,000 Views in Under 60 Days
The Challenge
Prior to partnership, Escape60 faced several growth constraints:
Website
Escape60’s website did not reflect the quality of the in-person experience and lacked a structured path to conversion. Users were not being guided effectively toward booking.
- Outdated design
- Booking process
- Dedicated landing pages
- Limited conversion
Visibility
Escape60 was not consistently visible across high-intent search terms, limiting their ability to capture demand from users actively searching for experiences in Calgary.
- Low keyword rankings
- Minimal presence
- Underdeveloped strategy
- Inconsistent PPC performance
Volume
Without a structured marketing system, booking volume was inconsistent and heavily reliant on peak periods. Key revenue opportunities, particularly corporate bookings, were underutilized.
- Inconsistent bookings
- Limited group bookings
- Seasonal reliance
- No scalable system
Website
Escape60’s website did not reflect the quality of the in-person experience and lacked a structured path to conversion. Users were not being guided effectively toward booking.
- Outdated design
- Booking process
- Dedicated landing pages
- Limited conversion
Visibility
Escape60 was not consistently visible across high-intent search terms, limiting their ability to capture demand from users actively searching for experiences in Calgary.
- Low keyword rankings
- Minimal presence
- Underdeveloped strategy
- Inconsistent PPC performance
Volume
Without a structured marketing system, booking volume was inconsistent and heavily reliant on peak periods. Key revenue opportunities, particularly corporate bookings, were underutilized.
- Inconsistent bookings
- Limited group bookings
- Seasonal reliance
- No scalable system
Solution & Strategy
Search Engine Optimization
Paid Advertising
Google Ads campaigns were built and scaled to capture high-intent users actively searching for escape room experiences. Campaigns were continuously optimized for conversion.
Website Redesign
Social Media & Content
By creating content people actually enjoy watching and sharing, Escape60 was able to expand its audience, drive more interest, and bring in new customers through social media.
Search Engine Optimization
Paid Advertising
Google Ads campaigns were built and scaled to capture high-intent users actively searching for escape room experiences. Campaigns were continuously optimized for conversion.
Website Redesign
Social Media & Content
By creating content people actually enjoy watching and sharing, Escape60 was able to expand its audience, drive more interest, and bring in new customers through social media.
Expanding Escape60 to a Household Name
Viral social media strategy reaching millions
Don’t take our word for it
Here’s what our client has to say:
We had a fantastic experience working with innovate media, from the beginning Brett and Jordan have been incredible, professional, and creative which has helped our business grow. Communication has been great between us and the support staff. Their team is really helpful as well.
They are in the process of revamping our website for Escape60 Escape rooms and improving our social media presence that are more aligned with our brands goals.
Increased Revenue with SEO Services
- Escape60 now ranks at the top of Google for the most competitive and revenue-driving keywords, including “escape room Calgary” and “escape room near me.” This visibility ensures the brand is consistently found by customers actively searching for experiences.
- Through strategic SEO execution and keyword expansion, the site now ranks for over 280 search terms, with a significant portion in top positions—driving a steady flow of qualified traffic ready to book.
- This dominance in search has allowed Escape60 to outperform competitors and secure a leading share of local demand, turning organic traffic into a predictable source of bookings.
Convert Traffic into Conversion
- A complete website redesign focused on user experience and booking flow transformed how visitors interact with the brand. Navigation was simplified, key information was surfaced more effectively, and friction in the booking process was removed to increase conversions.
- Dedicated landing pages for corporate events, birthday parties, and group bookings allowed Escape60 to better target high-value customer segments. This structure improved both user intent alignment and campaign performance across SEO and paid traffic.
- Paid advertising campaigns were strategically optimized to capture high-intent users and convert them efficiently, while ongoing testing ensured consistent improvements in cost per acquisition and return on ad spend.