Renowned Canadian artist Paul Van Ginkel partnered with Innovate Media Canada to create a website that reflects the depth, emotion, and elegance of his work. The result is a minimalist, custom-designed platform that serves as both a portfolio and a sales tool—built entirely around Paul’s creative vision.
Design & Aesthetic:
We crafted a bespoke website experience with a clean, understated layout that lets Paul’s artwork take center stage. Every detail was intentionally designed to be intuitive, distraction-free, and uniquely his.
E-Commerce & Dynamic Templates:
The site features dynamic product pages tailored to handle multiple formats—including original paintings, limited edition prints, and posters. Each product type loads within its own customized template based on genre, format, and pricing logic, creating a seamless and immersive shopping experience for collectors and enthusiasts.
Film & Storytelling:
To further elevate the artist’s presence, we produced a short film on the Giclée print process—educating buyers on the craftsmanship behind each print. We also created a feature-length documentary chronicling Paul’s life, artistic journey, and impact on Western and equine art in Canada.